摘要：[目的/意義]探究强关系社交媒体用户消极使用行为的形成机理及各变量的交互作用模式，为强关系社交媒体开发商及运营商在改进服务品质、优化使用体验和提高用户黏性等方面提供具有积极意义的意见和建议。[方法/过程]基于使能和抑能的双重分析视角，以强关系社交网络的典型应用微信朋友圈为实证研究对象，通过对经验用户进行深度访谈获取文本数据，并采用扎根理论的开放式编码、主轴编码、选择性编码等3个步骤提取概念、范畴来构建概念模型，并进行理论饱和度检验。[结果/结论]信息过载、社交过载、系统不满意度等情境因素和感知隐私风险、心理疲劳、使用沉溺等认知因素促进了用户的消极使用行为。网络外部性、群体规范、附加功能价值、转换障碍等情境因素和信息需求、功能需求、情感需求等认知因素抑制了用户的消极使用行为。用户在使能因素和抑能因素的双重力量的作用下产生取消提示、屏蔽、节制使用、潜水、间断使用等不同程度的消极使用行为。此外，人口学特征、人格特征、关系特征和使用特征等个体因素对使能因素和抑能因素与用户的消极使用行为之间的强度关系起调节作用。
关键词：强关系社交媒体;消极使用行为;扎根理论;使能因素;抑能因素
DOI：10.3969/j.issn.1008-0821.2019.04.005
〔中图分类号〕G2502〔文献标识码〕A〔文章编号〕1008-0821（2019）04-0042-09
Conceptual Model of Passive Behaviors Formation
Mechanism in Strong-ties Social Media
—— Grounded Theory Analysis in the Dual Perspective of Motivator and Inhibitor
Zhang Min1Meng Die1Zhang Yan2*
（1.School of Information Management，Wuhan University，Wuhan 430072，China;
2.School of Public Policy and Management，University of Chinese Academy of Sciences，Beijing 100049，China）
Abstract：[Purpose/Significance]Exploring passive behaviours formation mechanism of strong-ties social media users and the interaction mode of variables，and providing positive comments and suggestions for developers and operators of strong-ties social media to improve service quality，optimize user experience and improve user stickiness. [Method/Process]Based on the dual analytical perspective of motivator and inhibitor，taking the typical application of strong-ties social medias WeChat Moment as the empirical research object，this article got text data through the depth interview with experienced users，extracted concepts and categories through three steps including open coding，axial coding and selective coding to build the conceptual model，and carried out the theoretical saturation test.[Result/Conclusion]Situational factors consisting of information overload，social overload and system dissatisfaction and cognitive factors consisting of perceived privacy risk，psychological fatigue and using addiction promoted users passive behaviour.Situational factors consisting of network externalities，group norms，added functional value and conversion barriers and cognitive factors consisting of information needs，functional needs and emotional needs inhibited users passive behaviour.With the dual forces effect of motivators and inhibitors，users had different kinds of passive behaviours such as prompt cancellation，shielding，controlled using，diving and intermittent using.In addition，individual factors consisting of demographic characteristics，personality characteristics，relationship characteristics and usage characteristics regulated the relationship between motivators as well as inhibitors and users passive behaviours.
